In 2014 mobile over took desktop media consumption and continues to grow. Big businesses already know how crucial mobile marketing is to their marketing mix, and have invested accordingly..
Mobile marketing accounted for 31% of total online adspend in 2015 and is forecast to rise 37% and 24% in 2016 and 2017 respectively. - Advertising Association Report 2016
As a small business having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.
Smartphone usage has been on a tear as of late. Nearly three-quarters of the average UK consumer check their mobile phones at least once per hour, according to a Gallup survey. Almost all – 90 percent – of that mobile-phone time is now devoted to using apps, analysis reveals.
This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions. Apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.
Many small-business owners still think that getting an app is expensive and difficult. They are worried about the need to build different apps for the various platforms customers are on – iOS, Android, Windows. They are unsure about building dynamic or static apps, and the difficulty of coming up with an app design. Moreover, most small-business owners don’t have the expertise to build apps themselves.
Berko LND specialise in building custom Apps for small and medium sized companies at very affordable prices. We will take care of all the hard work from design to publishing the apps on to the app stores. You wont be locked into a fixed term contract, however as long as you have your app published you benefit from full support and our marketing expertise.