It is getting very conjested in the health and fitness market with the rapid growth in gyms, personal trainers and helath related experts. The good news is the demand from customers has also grown and is a 3.4trillion dollar gloabal industry operating in several different niches. It doesn’t matter if your approach is holistic, straight up about hard science, program/method specific, or general as in telling clients to just eat healthy and exercise. What matters is that your gym stands out in its niche.
As with most things these days, an individual’ s quest for a healthier self usually starts online. Nearly three quarters of people online researched wellness and fitness trends in 2015. A gym owner’s first instinct might be to have an amazing website built. While not exactly a bad idea, a better one would be to get a mobile app. People are attached to their phones, as evidenced by nearly everyone at a gym either having them strapped to their arm or breast. This is even more true for tech savvy millennials. People look to their devices to help them with everything they do, and this includes exercising. Here is what the right gym mobile app can do for a gym, and why they should get one.
Reasons Why Gyms Should Get a Mobile App
Berko LND Benefitting Gyms
Mobile apps meet gym users where they are (no matter where that might be), and combined with wearable technology, enhance the member’s experience which in turn boosts the gym business. The service a gym now offers must extend beyond the four walls of the gym itself, or in other words members expect to be able to workout at them gym even when they aren’t there. A mobile app gives them what they want – a complete package that inspires them, informs them, and adds real life value.
The Mobile Industry Benefitting Personal Trainers/Instrustors/ Physio
As Berko LND specialise in affordable apps for small businesses you don't have to own your own gym or studio to be able to differentiate yourself from all the other health experts. We can set up Client Login apps fully loaded with all your premium content from PDFs of meal plans and to workout videos. Get in contact, we'd be happy to show off some of the apps we've already made.
In 2014 mobile over took desktop media consumption and continues to grow. Big businesses already know how crucial mobile marketing is to their marketing mix, and have invested accordingly..
Mobile marketing accounted for 31% of total online adspend in 2015 and is forecast to rise 37% and 24% in 2016 and 2017 respectively. - Advertising Association Report 2016
As a small business having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.
Smartphone usage has been on a tear as of late. Nearly three-quarters of the average UK consumer check their mobile phones at least once per hour, according to a Gallup survey. Almost all – 90 percent – of that mobile-phone time is now devoted to using apps, analysis reveals.
This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions. Apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.
Many small-business owners still think that getting an app is expensive and difficult. They are worried about the need to build different apps for the various platforms customers are on – iOS, Android, Windows. They are unsure about building dynamic or static apps, and the difficulty of coming up with an app design. Moreover, most small-business owners don’t have the expertise to build apps themselves.
Berko LND specialise in building custom Apps for small and medium sized companies at very affordable prices. We will take care of all the hard work from design to publishing the apps on to the app stores. You wont be locked into a fixed term contract, however as long as you have your app published you benefit from full support and our marketing expertise.
Let’s talk mobile commerce. With the holiday season right around the corner, now is the time to ensure that your business is ready for the potential profits that mobile commerce has to offer. If you don’t think you need to be ready to target that mobile audience, then here’s a quick history lesson that might broaden your horizons. In 2015, 60% of consumers used their smartphones to make holiday purchases. Without a mobile-optimized website or mobile app, you could severely miss out on reaching these mobile gift givers.
To start, you need to make it simple for shoppers on a mobile device to make a purchase, or they are going to purchase from a competitor that offers a flawless mobile experience. Alternatively, having that mobile experience yourself offers a substantial advantage over your competition if they have not yet adopted an intuitive mobile strategy.
Mobile apps now account for more than 90% of time spent on mobile phones. So, if your business does not have an app, then it is missing out on arguably the best way to reach consumers in the digital age. Engaging target markets is hyper critical during the holiday season. If you can keep your brand and its products on the minds of customers, then they are almost guaranteed to give you some of their holiday business.
Here are some tips and strategies on how mobile apps can help you to prepare your business for the upcoming busy holiday e-commerce season.
Implement a Loyalty Program
Mobile customer loyalty programs offer exclusive deals and early bird specials to customers. By leveraging existing customer data, through survey tools or a data analytics solution, you can begin effectively targeting customers with the rewards and products they are personally interested in. Keep in mind, 80% of consumers openly admit that they will switch brands if offered the right incentive and 73% of holiday purchases are influenced by coupons, so you need a mobile app this holiday season simply to ensure that you are keeping your existing customers.
Reward programs also encourage return shoppers because more “points” means more rewards. Thus, this strategy will payoff even after the holiday rush is over. After all, it is easier to keep a customer than to find a new one, so reward your existing customers with a really great loyalty program.
Use Push Notifications
With a mobile app, you can include push notifications that let your customers know when you are offering special pricing or having an exclusive sale. Last holiday season, 75% of mobile commerce shoppers used some type of mobile coupon to make a purchase. So push notifications with coupons drive sales.
Only a small percentage of customers will open an email message and click on a link (about 5%) but between 30-60% of consumers will respond to and open a push notification that is included with an app. Push notifications are also a great way to keep your brand fresh in people’s minds, even if they haven’t opened your app in awhile.
Improve the Customer Service Experience
Mobile apps introduce a new touch point for customers to access your services and products. With 68% of US adults owning and using a smartphone and data usage increasing by 525% since 2010, apps are an increasingly important touch point in the mobile commerce customer experience. Mobile apps combined with commerce allows a customer to be able to contact and interact with your brand at any time of the day or night, without having to fire up their computer and visit the website.
Use it as a Marketing Tool
The mobile app can also be an invaluable marketing tool because it is easy to integrate it with social media sites, like Twitter and Facebook. Customers can share your app with a single tap and communicate the experience that they have had or are enjoying with your company, which provides you with free and valuable promotion. Additionally, a mobile app is a great environment to notify users about new products to boost mobile commerce sales.
Access More Customers
Today’s mobile-obsessed consumer is constantly on the lookout for the next big thing. We like to be the first to know about something and we get excited when we think we have discovered a new app that is particularly amazing. Thus, when you manage to offer a mobile app experience that is engaging, useful and fun for the customer, they are more likely to refer it to friends and family members.
Level the Playing Field
Developing a mobile app is becoming more affordable for smaller and mid-sized businesses. If you are a small business and you want to compete in your specific market, you have to adapt to changes and have a strong presence on mobile devices. The amount of time that consumers spend on mobile has increased by 21% over the last year, so as an SMB, you have to be ready for what your consumers expect this holiday season. Those expectations include the ability to shop from their mobile devices.
Simply put, mobile technology helps small business owners to run their business more efficiently. More businesses are starting to implement internal apps which help their operations to run a lot more smoothly.
Make Mobile Commerce Payments Easy
Mobile apps can be customized by the user so that they can input their payment information. This makes the entire process of making a purchase much, much easier. 85% of consumers admit that the prefer shopping on a mobile app than a website. Much of the reasoning behind this preference is in app payment methods.
Instead of having to get out their credit card or other payment information each time they wish to make a purchase, a customer can simply open up the app that has the information pre-loaded by them and make a purchase with just a few taps.
Generate More Revenue
Again, 60% of consumers used their smartphone for holiday shopping last year. That number is expected to be higher this year. Also, about 70% of mobile searches result in the consumer taking action, often in the form of a final purchasing decision, which is higher than the traditional online shopper using a computer. In other words, there is a lot of transactions occurring in the mobile environment and developing a mobile app gives you the opportunity to get a piece of that mobile commerce. It is also worth mention that your business can earn more money by allowing agencies to run advertisements on your app.
Keeps Your Business Relevant
Today’s consumer spends a lot of time on their phone. If your business offers a mobile app, then you are automatically afforded the chance to get a piece of that customer’s daily mobile time. Moreover, your app can be a lot more engaging than a website and the creation of an app will allow your small business to evolve with your customers, who are increasingly becoming more heavily reliant on their mobile devices.
If you want your business to be competitive during the busy holiday season, it is time to consider a mobile app for mobile commerce. There are many different ways to incorporate these apps and make them work for your business. You owe it to yourself to find out more about mobile development and how it can help your business. When you start to investigate the possibilities, you can begin to level the playing field with your competition in the upcoming busy holiday market.
Mobile technology trends are definitely something to be aware of. Learning something new comes in at #6 on the top 10 New Year’s resolutions made every year. That means there are quite a few people in the world who are open to change. When it comes to technology—especially mobile technology—if you are not open to learning something new every single day, you will easily find yourself on the shelf with the Commodore 64.
If you are a small business owner, it’s a good idea that your New Year’s resolution should consist of not only learning something new in your niche but also learning what your competitors are doing with all the advances in technology that are on the horizon for the new year.
One topic that should stay on your radar this year is mobile. And you should be asking yourself more precisely, “Since so much of my competition is on the verge of going mobile, how can mobile apps help me grow my small business? How can I adopt a mobile strategy in 2017?”
2017 stands to be a benchmark year for mobile, and there are several reasons why. Not only is new and exciting technology infiltrating the mobile development sector, but the cost of adopting a mobile app for small businesses will also actually be within reach in 2017. The affordable price alone should encourage you to make “learning how to use mobile marketing” your New Year’s resolution.
Just look what mobile has to offer in 2017.
Mobile Technology Trends: 2017 Will Be The Year Of Small Businesses Developing Mobile Apps
With major brands like Subway, Dominos, 7-11, Starbucks, and so many others seeing success with consumer facing mobile apps it only makes sense that small businesses will follow suit. In fact, it is said that more than 50% of small businesses will be looking to create a mobile app in 2017.
Mobile Technology Trends: It’s All About Location Based Services (LBS) in 2017
2016 broke some impressive grounds for location-based app services, and 2017 will certainly take these new discoveries to new levels. Location based services will allow business to offer customers real-time deals based on their location alone.
Mobile Technology Trends: Augmented Reality and Utility Apps Make Great Couple
Augmented reality apps are thought by many to be gimmicky, but as they start to integrate
with utility apps, they are quickly becoming some of the most actively engaging apps out there today. The best part? Their benefits to business can help to boost the customer engagement that millennial customers desire.
Mobile Technology Trends: Android Instant Apps Will Begin To Emerge
Instant apps are the solution to abandoned apps. Google’s new technology will allow apps to run instantly when they are needed—no downloading, no installing. Simply search, have your app turn up and do its job, then move on. Instant apps are the perfect solution for a quick mobile experience.
Mobile Technology Trends: Artificial Intelligence Has Officially Gone Mobile
More and more developers are starting to embed AI into their apps. This technology could be groundbreaking for the educational industry. Apps that can teach kids to learn based on how they learn could easily skyrocket test scores across the globe. The same can be said for mobile commerce—apps that shop for you based on what you like. Imagine your personal tutor and personal shopper, right on your phone.
Mobile Technology Trends: IoT Apps Continue to Spread Across Industries UnopposedCLICK TO TWEETAs more and more gadgets, household necessities, and “things” continue to connect to the internet, more and more apps are needed to control them remotely. IoT in 2017 will contribute substantially to mobile’s success.
Mobile Technology Trends: Mobile Security Is A Top Priority For DevelopersCLICK TO TWEETAs mobile phones continue to evolve into purses and wallets, security is without a doubt a major concern—rightfully so. Developers have put security in 2017 at the top of their priority list.
Mobile App Trends: App Revenues Expected To Soar To $77 Billion In 2017
The numbers for mobile speak for themselves. It’s predicted that in 2017, there will be 268 million mobile apps downloaded, and those downloads will translate to $77 billion dollars in revenue for businesses. Keep in mind; that revenue is not just generated strictly by the app’s download. You have to remember that apps are marketing tools, and that means that the revenue is coming not as a result of what the app does but how the app helps to market what your business does.
Business with the strongest mobile strategy understand that apps have a purpose that is three-fold:
A new year is always an exciting time for businesses. They get to look back at the prior year and decide what went well and what needs to be changed.
If you are looking to make some changes to grow your business in 2017, you cannot afford to overlook developing a mobile app. When over 50% of your competitors are doing so, you have no choice but to get on board.
Even if you cannot fully understand what mobile has to offer in 2017, you should make it your New Year’s resolution to learn. Remember, learning new things ranks at #6 on the top 10 New Year’s resolutions. So, you won’t be only looking to try something new.